{"id":1723,"date":"2025-05-23T07:49:00","date_gmt":"2025-05-23T05:49:00","guid":{"rendered":"https:\/\/photonet.hu\/online\/?p=1723"},"modified":"2025-05-22T19:52:18","modified_gmt":"2025-05-22T17:52:18","slug":"egyuttmukodes-a-kulturalis-elmenyek-digitalizalasaert","status":"publish","type":"post","link":"https:\/\/photonet.hu\/online\/hirek\/egyuttmukodes-a-kulturalis-elmenyek-digitalizalasaert\/","title":{"rendered":"Egy\u00fcttm\u0171k\u00f6d\u00e9s a kultur\u00e1lis \u00e9lm\u00e9nyek digitaliz\u00e1l\u00e1s\u00e1\u00e9rt"},"content":{"rendered":"\n

\u00daj form\u00e1ban sz\u00f3l\u00edtja meg a l\u00e1togat\u00f3kat a Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u00e9s a Yettel<\/h2>\n\n\n\n

A Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u2013 Magyar Nemzeti Gal\u00e9ria \u00e9s a Yettel k\u00f6z\u00f6s kezdem\u00e9nyez\u00e9se \u00faj fejezetet nyit a m\u00fazeumi \u00e9lm\u00e9nyek vil\u00e1g\u00e1ban. A t\u00f6bb mint m\u00e1sf\u00e9l \u00e9vtizedes m\u00faltra visszatekint\u0151 M\u00fazeum+<\/em> programsorozat 2025-ben \u00faj digit\u00e1lis elemekkel b\u0151v\u00fclt, amelyek c\u00e9lja, hogy a klasszikus k\u00e9pz\u0151m\u0171v\u00e9szetet a technol\u00f3gia seg\u00edts\u00e9g\u00e9vel tegy\u00e9k vonz\u00f3bb\u00e1 k\u00fcl\u00f6n\u00f6sen a fiatalabb gener\u00e1ci\u00f3k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

A Yettel ARtmemes n\u00e9vre keresztelt fejleszt\u00e9s az augmented reality (kiterjesztett val\u00f3s\u00e1g) technol\u00f3gi\u00e1t alkalmazva k\u00edn\u00e1l interakt\u00edv \u00e9lm\u00e9nyt a l\u00e1togat\u00f3k sz\u00e1m\u00e1ra. Az applik\u00e1ci\u00f3 r\u00e9v\u00e9n a m\u00fazeum egyes m\u0171t\u00e1rgyai digit\u00e1lis m\u00e9mekk\u00e9 alakulnak, \u00edgy a hagyom\u00e1nyos m\u0171v\u00e9szet \u00faj \u00e9rtelmez\u00e9st kap.<\/p>\n\n\n\n

A szecesszi\u00f3 \u00e9s a digit\u00e1lis humor tal\u00e1lkoz\u00e1sa<\/h3>\n\n\n\n

A legut\u00f3bbi M\u00fazeum+ est tematik\u00e1j\u00e1t az \u00e1prilisban megny\u00edlt Az \u00e9let m\u0171v\u00e9szete \u2013 Szecesszi\u00f3s plak\u00e1tm\u0171v\u00e9szet \u00e9s t\u00e1rgykult\u00fara Magyarorsz\u00e1gon (1895\u20131914)<\/em> c\u00edm\u0171 ki\u00e1ll\u00edt\u00e1s adta. A t\u00e1rlat a magyar szecesszi\u00f3s plak\u00e1tm\u0171v\u00e9szet vir\u00e1gkor\u00e1t mutatja be, olyan korszakot id\u00e9zve meg, amikor a k\u00e9pz\u0151m\u0171v\u00e9szet \u00e9s a rekl\u00e1mgrafika szoros kapcsolatban \u00e1llt egym\u00e1ssal.<\/p>\n\n\n\n

A ki\u00e1ll\u00edt\u00e1s egyes darabjai most \u00faj, digit\u00e1lis jelent\u00e9st kaptak a Yettel ARtmemes applik\u00e1ci\u00f3 seg\u00edts\u00e9g\u00e9vel. A l\u00e1togat\u00f3k okostelefonjuk kamer\u00e1j\u00e1t haszn\u00e1lva fedezhetik fel a kiterjesztett val\u00f3s\u00e1g \u00e1ltal \u00e9letre keltett m\u0171alkot\u00e1sokat, amelyekhez humoros m\u00e9mek t\u00e1rsulnak.<\/p>\n\n\n\n

Interakt\u00edv \u00e9lm\u00e9ny \u00e9s eduk\u00e1ci\u00f3s tartalom egy alkalmaz\u00e1sban<\/h3>\n\n\n\n

Az applik\u00e1ci\u00f3ban megjelen\u00edtett m\u00e9mek nem csup\u00e1n sz\u00f3rakoztat\u00f3 c\u00e9lt szolg\u00e1lnak. A fejleszt\u0151k r\u00f6vid k\u00e9ple\u00edr\u00e1sokat is mell\u00e9keltek az alkot\u00e1sokhoz, amelyek egyszer\u0171 nyelvezettel, kifejezetten a Z-gener\u00e1ci\u00f3 sz\u00e1m\u00e1ra \u00edr\u00f3dtak. Ezek a sz\u00f6vegek seg\u00edtenek az \u00e9rtelmez\u00e9sben, ugyanakkor eduk\u00e1ci\u00f3s c\u00e9lokat is ell\u00e1tnak.<\/p>\n\n\n\n

A kultur\u00e1lis ismeret\u00e1tad\u00e1s ezen form\u00e1ja \u00faj lehet\u0151s\u00e9get k\u00edn\u00e1l a m\u00fazeumi int\u00e9zm\u00e9nyek sz\u00e1m\u00e1ra. Az applik\u00e1ci\u00f3 let\u00f6lthet\u0151 \u00e9s haszn\u00e1lhat\u00f3 a M\u00fazeum+ esteken k\u00edv\u00fcl is, \u00edgy a l\u00e1togat\u00f3k otthonr\u00f3l vagy m\u00e1s k\u00f6rnyezetb\u0151l is kapcsol\u00f3dhatnak a ki\u00e1ll\u00edt\u00e1s anyag\u00e1hoz.<\/p>\n\n\n\n

A fiatal k\u00f6z\u00f6ns\u00e9g megsz\u00f3l\u00edt\u00e1sa strat\u00e9giai c\u00e9l<\/h3>\n\n\n\n

A Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum r\u00e9sz\u00e9r\u0151l Polg\u00e1r P\u00e9ter, a v\u00e1llalati kapcsolatok\u00e9rt felel\u0151s vezet\u0151 hangs\u00falyozta, hogy a digit\u00e1lis meg\u00fajul\u00e1s strat\u00e9giai szempontb\u00f3l is indokolt. A m\u00fazeum c\u00e9lja, hogy ne csup\u00e1n megtartsa jelenlegi l\u00e1togat\u00f3b\u00e1zis\u00e1t, hanem \u00faj, fiatalabb c\u00e9lcsoportokat is el\u00e9rjen.<\/p>\n\n\n\n

A Yettellel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9sben az int\u00e9zm\u00e9ny olyan partnert tal\u00e1lt, amely technol\u00f3giai oldalr\u00f3l tudja t\u00e1mogatni ezt az ir\u00e1nyt. A k\u00f6z\u00f6s projekt eredm\u00e9nyek\u00e9ppen l\u00e9trej\u00f6tt ARtmemes nem csup\u00e1n technol\u00f3giai \u00faj\u00edt\u00e1s, hanem kultur\u00e1lis eszk\u00f6z is, amely a hagyom\u00e1nyos \u00e9s modern szeml\u00e9let k\u00f6z\u00f6tt teremt hidat.<\/p>\n\n\n\n

A kult\u00fara \u00e9s a technol\u00f3gia \u00f6sszefon\u00f3d\u00e1sa<\/h3>\n\n\n\n

A Yettel oldal\u00e1r\u00f3l Antal\u00f3czi Ditta, a v\u00e1llalat brand- \u00e9s retail aktiv\u00e1ci\u00f3s vezet\u0151je emelte ki, hogy a digit\u00e1lis vil\u00e1gban a figyelem megragad\u00e1sa egyre nagyobb kih\u00edv\u00e1st jelent. Az ARtmemes projekt azzal a c\u00e9llal j\u00f6tt l\u00e9tre, hogy a technol\u00f3gi\u00e1t \u00e9rt\u00e9kteremt\u0151 m\u00f3don kapcsolja \u00f6ssze a klasszikus m\u0171v\u00e9szettel.<\/p>\n\n\n\n

A v\u00e1llalat abban hisz, hogy a kult\u00fara \u00e9s a digit\u00e1lis technol\u00f3gia integr\u00e1ci\u00f3ja r\u00e9v\u00e9n \u00fajfajta \u00e9lm\u00e9nyek j\u00f6hetnek l\u00e9tre, amelyek hozz\u00e1j\u00e1rulnak a m\u00fazeumok l\u00e1togatotts\u00e1g\u00e1nak n\u00f6vel\u00e9s\u00e9hez \u00e9s a m\u0171v\u00e9szet t\u00e1rsadalmi be\u00e1gyazotts\u00e1g\u00e1nak er\u0151s\u00edt\u00e9s\u00e9hez.<\/p>\n\n\n\n

M\u00fazeum+ estek: hagyom\u00e1nyos program \u00faj keretben<\/h3>\n\n\n\n

A M\u00fazeum+<\/em> rendezv\u00e9nysorozat szerdai napokon, 18:00 \u00e9s 22:00 k\u00f6z\u00f6tt k\u00edn\u00e1l lehet\u0151s\u00e9get a l\u00e1togat\u00f3k sz\u00e1m\u00e1ra, hogy rendhagy\u00f3 m\u00f3don ismerj\u00e9k meg a m\u00fazeum gy\u0171jtem\u00e9nyeit. A program r\u00e9szek\u00e9nt t\u00e1rlatvezet\u00e9sek, workshopok, besz\u00e9lget\u00e9sek, valamint k\u00f6nny\u0171zenei \u00e9s kort\u00e1rs t\u00e1ncprodukci\u00f3k is helyet kapnak.<\/p>\n\n\n\n

Az \u00faj digit\u00e1lis elemek nem v\u00e1ltj\u00e1k ki ezeket a hagyom\u00e1nyos programelemeket, hanem kieg\u00e9sz\u00edtik azokat, tov\u00e1bb sz\u00ednes\u00edtve az \u00e9lm\u00e9nyt.<\/p>\n\n\n\n

A k\u00f6vetkez\u0151 \u00e1llom\u00e1s: M\u00fazeumok \u00c9jszak\u00e1ja<\/h3>\n\n\n\n

Az egy\u00fcttm\u0171k\u00f6d\u00e9s k\u00f6vetkez\u0151 jelent\u0151s esem\u00e9nye a M\u00fazeumok \u00c9jszak\u00e1ja<\/em>, amelyre j\u00fanius 21-\u00e9n ker\u00fcl sor a Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeumban. Ekkor \u00fajabb lehet\u0151s\u00e9g ny\u00edlik az ARtmemes kipr\u00f3b\u00e1l\u00e1s\u00e1ra, illetve a kapcsol\u00f3d\u00f3 programok l\u00e1togat\u00e1s\u00e1ra.<\/p>\n\n\n\n

A kezdem\u00e9nyez\u00e9s nem z\u00e1rul le a ny\u00e1rral: okt\u00f3berben \u00e9s decemberben \u00fajabb M\u00fazeum+<\/em> estekre ker\u00fcl sor, ahol a Yettel tov\u00e1bbra is akt\u00edvan r\u00e9szt vesz a digit\u00e1lis tartalmak biztos\u00edt\u00e1s\u00e1ban.<\/p>\n\n\n\n

Kultur\u00e1lis \u00e9s \u00fczleti szf\u00e9ra \u00f6sszefog\u00e1sa<\/h3>\n\n\n\n

Az egy\u00fcttm\u0171k\u00f6d\u00e9s p\u00e9ld\u00e1t jelenthet m\u00e1s int\u00e9zm\u00e9nyek sz\u00e1m\u00e1ra is. A kultur\u00e1lis \u00e9s forprofit szektor k\u00f6z\u00f6tti partners\u00e9g nem \u00faj kelet\u0171, de a Yettel \u00e9s a Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum egy\u00fcttm\u0171k\u00f6d\u00e9se r\u00e1vil\u00e1g\u00edt arra, hogy a k\u00f6z\u00f6s c\u00e9lok \u2013 p\u00e9ld\u00e1ul a fiatal k\u00f6z\u00f6ns\u00e9g megsz\u00f3l\u00edt\u00e1sa \u2013 ment\u00e9n hat\u00e9kony sz\u00f6vets\u00e9gek j\u00f6hetnek l\u00e9tre.<\/p>\n\n\n\n

A tapasztalatok alapj\u00e1n mindk\u00e9t f\u00e9l nyitott a folytat\u00e1sra, \u00e9s \u00fajabb projektek ind\u00edt\u00e1sa is kil\u00e1t\u00e1sban van.<\/p>\n\n\n\n

Digit\u00e1lis m\u00e9mek: m\u00fal\u00f3 trend vagy \u00faj m\u00fazeumi eszk\u00f6z?<\/h3>\n\n\n\n

A digit\u00e1lis m\u00e9mkult\u00fara gyorsan v\u00e1ltozik, \u00e9s k\u00e9rd\u00e9ses, hogy hossz\u00fa t\u00e1von milyen szerepet t\u00f6lthet be a m\u0171v\u00e9szetk\u00f6zvet\u00edt\u00e9sben. Az ARtmemes kezdem\u00e9nyez\u00e9s azonban azt mutatja, hogy a m\u0171v\u00e9szet \u00e9s a humor kombin\u00e1ci\u00f3ja k\u00e9pes megsz\u00f3l\u00edtani azokat is, akik a hagyom\u00e1nyos ki\u00e1ll\u00edt\u00e1si form\u00e1k ir\u00e1nt kev\u00e9sb\u00e9 \u00e9rdekl\u0151dnek.<\/p>\n\n\n\n

Ez a megk\u00f6zel\u00edt\u00e9s egy\u00fattal \u00faj szerepeket is adhat a m\u00fazeumoknak a digit\u00e1lis vil\u00e1gban.<\/p>\n\n\n\n

A k\u00f6z\u00f6ns\u00e9g visszajelz\u00e9sei d\u00f6nt\u0151ek lesznek<\/h3>\n\n\n\n

Az applik\u00e1ci\u00f3 \u00e9s a program hossz\u00fa t\u00e1v\u00fa siker\u00e9t els\u0151sorban a l\u00e1togat\u00f3i visszajelz\u00e9sek hat\u00e1rozz\u00e1k meg. A M\u00fazeum+ esem\u00e9nyeken gy\u0171jt\u00f6tt tapasztalatok \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban megosztott tartalmak hozz\u00e1j\u00e1rulhatnak ahhoz, hogy a kezdem\u00e9nyez\u00e9s sz\u00e9lesebb k\u00f6rben elterjedjen.<\/p>\n\n\n\n

A klasszikus m\u0171v\u00e9szet digit\u00e1lis interpret\u00e1ci\u00f3ja teh\u00e1t nem csup\u00e1n \u00faj kommunik\u00e1ci\u00f3s csatorna, hanem egy\u00fattal a m\u00fazeumi int\u00e9zm\u00e9nyek j\u00f6v\u0151j\u00e9nek egyik lehets\u00e9ges ir\u00e1nya is.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00daj form\u00e1ban sz\u00f3l\u00edtja meg a l\u00e1togat\u00f3kat a Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u00e9s a Yettel A Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u2013 Magyar Nemzeti Gal\u00e9ria \u00e9s a Yettel k\u00f6z\u00f6s kezdem\u00e9nyez\u00e9se \u00faj fejezetet nyit a m\u00fazeumi \u00e9lm\u00e9nyek vil\u00e1g\u00e1ban. A t\u00f6bb mint m\u00e1sf\u00e9l \u00e9vtizedes m\u00faltra visszatekint\u0151 M\u00fazeum+ programsorozat 2025-ben \u00faj digit\u00e1lis elemekkel b\u0151v\u00fclt, amelyek c\u00e9lja, hogy a klasszikus k\u00e9pz\u0151m\u0171v\u00e9szetet a technol\u00f3gia seg\u00edts\u00e9g\u00e9vel tegy\u00e9k […]<\/p>\n","protected":false},"author":1,"featured_media":1724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[106,112,182,113,115,140],"class_list":{"0":"post-1723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hirek","8":"tag-digitalis","9":"tag-fotozas","10":"tag-hirek-1","11":"tag-kiallitas","12":"tag-muzeum","13":"tag-tech-2"},"yoast_head":"\nEgy\u00fcttm\u0171k\u00f6d\u00e9s a kultur\u00e1lis \u00e9lm\u00e9nyek digitaliz\u00e1l\u00e1s\u00e1\u00e9rt - Photonet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/photonet.hu\/online\/hirek\/egyuttmukodes-a-kulturalis-elmenyek-digitalizalasaert\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egy\u00fcttm\u0171k\u00f6d\u00e9s a kultur\u00e1lis \u00e9lm\u00e9nyek digitaliz\u00e1l\u00e1s\u00e1\u00e9rt - Photonet\" \/>\n<meta property=\"og:description\" content=\"\u00daj form\u00e1ban sz\u00f3l\u00edtja meg a l\u00e1togat\u00f3kat a Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u00e9s a Yettel A Sz\u00e9pm\u0171v\u00e9szeti M\u00fazeum \u2013 Magyar Nemzeti Gal\u00e9ria \u00e9s a Yettel k\u00f6z\u00f6s kezdem\u00e9nyez\u00e9se \u00faj fejezetet nyit a m\u00fazeumi \u00e9lm\u00e9nyek vil\u00e1g\u00e1ban. 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